Join us for the next chapter of our story.
In 2000, Founder & Lead Designer Marie-Laure Coste Dujols launched Le Jardin Français in Atlanta, with a grand vision for what the company could become.
Join us in our 25th year to achieve the next phase of our vision—launching L’Atelier retail experience.
25 IN 25 | A CAMPAIGN FOR THE NEXT CHAPTER OF OUR STORY
Celebrating 25 years of Le Jardin Français
Read on for additional information about the 25 in 25 campaign and to learn how to become a part of our journey…
L’Atelier Retail Activation
As we move into the next chapter of the Le Jardin Français story, we will amplify our focus on experience, education, and sustainability — the things we’re most passionate about.
In 2022, we began construction of L’Atelier – our location at 1465 Howell Mill Road. Funded by company investment, the first two phases are complete, including the initial build-out of the 6,000 sqft space. Currently, includes initial retail set-up, main production space, inventory storage, and offices.
This year, we prepare to launch L’Atelier to the public as a large-scale and immersive floral experience, like no other in Atlanta and beyond.
Our new space allows for expanded offerings and a bigger overall experience. L’Atelier is a classic French flower shop offering premium flowers by the stem, and so much more.
We’ll offer a wider variety of unique vessels, rental products, home and garden décor, and large scale houseplants. The space will feature a preserved floral bar, outdoor garden and French cafe, and onsite working and retail greenhouse.
L’Atelier will have a greater emphasis on true customization, whether that’s selection of specific flowers for a composition or choosing plants for your terrarium or planter.
We’ll offer event buyouts for intimate private events like weddings and showers; corporate events; holidays and other social gatherings.
This is an exciting opportunity to help fuel our growth and kickstart the next phase of expansion with L’Atelier retail launch.
CAMPAIGN PLAN
In return for contributions during the campaign, 25 in 25 partners will receive a tailored incentive package.
Roughly 25% of the value of your contribution will give you access to a year of exclusive services and events; 50% of the value of your contribution will be credited to your account. The remaining 25% will be considered as a capital injection to directly fuel our growth, as you become an influential part of the next chapter of our story.
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Le Jardin Club (June 2025 - June 2026)
Six months of floral subscription deliveries (each composition valued at $125)
Priority holiday delivery
Attendance to any single workshop
Credit (available from June 2026)
$2,500 Le Jardin Français credit to be used by June 2027
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Le Jardin Club (June 2025 - June 2026)
12 months of floral subscription deliveries (each composition valued at $125)
Priority holiday delivery
Attendance for two to any single workshop
Credit (available from June 2026)
$5,000 total credit – $2,500 to be used annually over two years
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Le Jardin Club (June 2025 - June 2026)
Six months of floral subscription deliveries (each composition valued at $285)
Priority holiday delivery
Attendance to any single workshop
Attendance for two to holiday event
Credit (available from June 2026)
$7,500 total credit – $2,500 to be used annually over three years
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Le Jardin Club (June 2025 - June 2026)
12 months of floral subscription deliveries (each composition valued at $285)
Priority holiday delivery
Attendance for two to any single workshop
Attendance for two to holiday event
Credit (available from June 2026)
$10,000 total credit – $2,500 to be used annually over four years
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Le Jardin Club (June 2025 - June 2026)
Nine months of floral subscription deliveries (each composition valued at $425)
Priority holiday delivery
Attendance for two to any single workshop
Attendance for two to holiday event
Design consultation for home or garden
Credit (available from June 2026)
$12,500total credit – $2,500 to be used annually over five years
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Le Jardin Club (June 2025 - June 2026)
18 months of floral subscription deliveries (each composition valued at $675)
Priority holiday delivery
Attendance for two to any single workshop
Attendance for two to holiday event
Design consultation for home or garden
Credit (available from June 2026)
$25,000 total credit – $5,000 to be used annually over five years
Considering a corporate partnership?
Click to learn more about our corporate offerings.
Investment Summary & Expansion Plan
Our goal is to be fully transparent with financial information related to our business expansion initiative.
To date, Le Jardin Français has invested $345,000 into L’Atelier—spanning construction, leasehold improvement, overhead, and inventory. In order to fully activate L’Atelier retail experience, we are seeking an additional $625,000.
Interior Completion
Interior Completion ($34,000)
Retail Furnishing – Atelier Main Showroom ($12,000)
Delivery Access & Water Supply Install ($12,000)
Tool Shed & Break Room ($9,000)
Exterior Completion
Retail Container Greenhouse
($55,000)
Potting Shed Retrofit ($8,000)
Outdoor Retail Garden Center Construction ($35,000)
French Garden Café Expansion ($20,000)
Miscellaneous
New Inventory ($78,000)
New Electric Van ($30,000)
Year One Startup Costs ($240,000)
Educational Content Creation ($92,000)
Progress To Date
Raised $350,000 of $970,000 – including initial Le Jardin Français investment
FAQs
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No. As contributors will receive goods and services in exchange for funds—and Le Jardin Français is not a 501(c)(3) non-profit—contributions are not tax-deductible.
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Our campaign has been in quiet phase since the beginning of 2025. Our campaign launch aligns with 25 weeks from the beginning of Spring to end of Summer—March through September 2025.
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We anticipate resuming L’Atelier construction late Summer 2025 with target completion no later than Fall 2026.
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Please view the Investment Summary & Expansion Plan above.
Additional information is available upon request.
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Our campaign outreach targets a small core audience of Friends of Le Jardin Français. You are a valued part of our business and appreciated member of the Le Jardin Français family. We are excited to invite you to become an influential part of our growth and journey.